About the Project

We don’t speak about eating disorders, so we let the disorder speak for itself.

Virtual reality once seemed too futuristic to be true – now it’s being hailed as the 21st century empathy machine. But can it really change someone’s perspective?

To explore its potential, Porter Novelli Melbourne took on a challenge to educate Australians on this misunderstood issue, to see the world through another person’s eyes.



Of the 1 in 24 Australians living with an eating disorder, only 25 percent receive treatment. 

They have some of the highest mortality rates of any psychiatric illness.
To give them a voice, we decided to lend a hand.



It’s hard to relate to mental health issues when you haven’t experienced them. Eating disorders are hard to understand and even harder to treat. In the real world that is.

Running with this, we created a virtual world which helps to improve the real one. 

By placing the user in the position of someone with a lived experience, we wanted to create actionable change from the inside out.


Headset in action


We must continue to break the misconceptions and stigma surrounding this disorder.

It’s more complex than food alone.

To learn more and see how The Butterfly Foundation is providing hope for sufferers, please visit: thebutterflyfoundation.org.au


If you are need of immediate assistance, please dial 000 for emergency services or call Lifeline on 13 11 14

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